Home Advanced manufacturing area VALHABITAT 2024 – RESEARCH INTO SOCIOCULTURAL AND MARKET TRENDS IN HABITAT TEXTILE DESIGN.

VALHABITAT 2024 – RESEARCH INTO SOCIOCULTURAL AND MARKET TRENDS IN HABITAT TEXTILE DESIGN.

Fabricación avanzada

Advanced manufacturing, smart textiles and digitalisation

RESEARCH INTO SOCIOCULTURAL AND MARKET TRENDS IN HABITAT TEXTILE DESIGN. 

VALHABITAT 2024

Motivation


Since 2005, prospective and strategic studies have been conducted for various companies in the sector, using both qualitative and quantitative approaches. Quantitatively, studies of the Home Textile Market are carried out, monitoring consumer behavior in order to identify their needs. From a qualitative perspective, two lines of action are developed. On one hand, changes and needs in the HABITAT are identified in collaboration with the Habitat Trends Observatory (HTO). On the other hand, the qualitative changes of Home Textile products are addressed by monitoring socio-cultural and market changes, analyzing their specific impact on these products. 

The aforementioned information is essential for the development and launch of different products or the generation of new business lines in the sector. During 2024, AITEX intends to continue with these prospective studies, both in the qualitative and quantitative approach, related to the HABITAT and focused on the Home Textiles sector. 

Objectives


Promote strategic design among companies in the home textile sector, providing them with prospective and strategic information on qualitative (design) and quantitative (TH market study) and disseminate the results through Webinars, workshops and exhibitions. 

Expected results


From a quantitative point of view: 

  • HOME TEXTILE MARKET STUDY 2024, divided into two semesters: O/I 2324 and P/V 2024, to be presented via webinar in April and November 2024. 

 From a qualitative point of view: 

  • Presentation and dissemination of the MONOGRAPHIC ON INNOVATIVE MATERIALS FOR HABITAT. 
  • MONOGRAPH ON TRENDS FOR HOME TEXTILES 2025 
  • Development of the HOME TEXTILE TRENDS SPACE 2024 at the HABITAT FAIR 
  • Draft of the next HABITAT 25/26 TRENDS NOTEBOOK, developed together with OTH 

Grant number: IMAMCA/2024/6
Programme: Plan of non-economic activities 2024
Period of execution: January 2024 – December 2024
Status: In progress
More information: PLAN OF ACTION
Entity: IVACE

Project supported by the Conselleria Conselleria de Innovación, Industria, Comercio y Turismo de la Generalitat Valenciana, through IVACE

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Advanced manufacturing, smart textiles and digitalisation

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