From this perspective, emotional design offers the chance to innovate in the conception of user-oriented products, achieving a more emotional bond between user and product, thereby improving reactions and enhancing competitiveness.

To do this, a fast and dynamic system of communication and feedback with the consumer must be established, providing in-depth knowledge of all aspects of the product-user relationship, as well as all the factors involved in their purchasing decision.

[+] Info: cjover@aitex.es