High value-added solutions area
RESEARCHING QUALITATIVE AND QUANTITATIVE TRENDS FOSTERING STRATEGIC DESIGN IN HOME TEXTILE COMPANIES
VALHABITAT 2023
Motivations
During 2023, AITEX intends to continue with its prospective qualitative and quantitative studies related to within HABITAT, focusing on home textiles, as we have been doing since 2005.
From a quantitative point of view, we are carrying out Home Textile Market Studies based on consumer data on this type of product; information that allows us to monitor consumer behaviour and detect future needs.
From a qualitative point of view, the work is two-fold: on the one hand, we study the changes and needs within habitat, and together with the Habitat Trend Observatory (Aidimme-Aitex and ITC) carry out published work such as the HABITAT TRENDS NOTEBOOK 22/23 and transfer knowledge to the private sector at conferences, workshops and open days. On the other hand, we work on the qualitative changes that are detected in the Home Textile market by monitoring socio-cultural and market changes and analysing how they affect products.
Objectives
The aim of the project is to promote strategic design among companies in the Home Textile sector, providing prospective information on qualitative (Design) and quantitative (TH Market Study) trends and sustainable technological trends, promoting strategic design in companies in the Home Textile sector in the Valencian Community, transferring the results through workshops and conferences.
Value and competitive advantage
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With prospective trend studies, innovation in materials, sociocultural and market changes are monitored, as well as how these affect the development of new products.
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Publication of the TRENDS MONOGRAPH FOR TH 2024, which has served as the foundation for the creation of the TRENDS SPACE in TEXTILE HOME BY TEXTIL HOGAR in September 2023. Together with the OTH (AIDIMME, AITEX, and ITC), research has been conducted on innovative materials with a HABITAT focus, resulting in the TRENDS MONOGRAPH ON NEW MATERIALS FOR HABITAT, which will be widely disseminated throughout 2024.
Results obtained
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Market study on home textile buyers in Spain.
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Market study on home textile products in the French market.
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Trends monograph for home textiles 2024.
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Trends space for home textiles 2024, at the Textile Home by Textil Hogar fair (September 2023).
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Monograph on trends in new materials for habitat.
Grant number: IMAMCA/2023/6
Programme: Plan of non-economic activities 2023
Period of execution: January 2023 – December 2023
Status: Finished
More information: PLAN OF ACTION
Entity: IVACE
This project is funded by the Conselleria d’Economia Sostenible, Sectors Productius, Comerç i Treball de la Generalitat Valenciana, through IVACE.
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ÁREAS DE I+D
Nuevos materiales de altas prestaciones y funcionalizados
Economía circular y sostenibilidad
Fabricación avanzada, textiles inteligentes y digitalización
Soluciones de alto valor añadido para mercados estratégicos
PROYECTOS RELACIONADOS
NOTICIAS
SAVE THE DATE! AITEX will host the 19th Textile ETP Annual Conference next year, from 13 to 14 May 2024 in AITEX headquarters, in Alcoy Alicante.
AITEX has attended the Cosmetorium fair in Barcelona once again on October to present its new products for the cosmetic sector.
AITEX analyses the problem of PFAS substances in various industrial sectors and presents various innovations to mitigate their presence in products and processes.
